❄️ Sometimes the smallest details are the most technically challenging.
One of the creative briefs for this campaign was to transform the Sprite logo into ice.
Simple… until you realise it had to remain transparent, feel completely believable, and work consistently across multiple backgrounds, formats and campaign assets.
This wasn’t a case of dropping on a texture or applying a filter. It involved carefully building layers of transparency, highlights, refraction, texture and depth to create an effect that felt realistic while remaining true to the brand identity.
It’s these kinds of projects I enjoy the most where creativity and technical precision have to work hand in hand. The best retouching often goes unnoticed, but behind every polished campaign image are countless small decisions that bring the final artwork to life.
I’m incredibly proud to have contributed to this project and always enjoy the challenge of turning ambitious creative ideas into campaign-ready visuals.
If you’re looking for support with high end retouching, creative compositing, colour grading or image finishing, I’d love to hear about your next project.
Agency - For People
#Retouching #CreativeRetoucher #Advertising #CreativeAdvertising #Sprite Photoshop CommercialPhotography PostProduction CreativeCompositing ColourGrading BrandCampaign VisualEffects CGI CreativeWorkflow DesignCraft CampaignDesign CreativeStudio BehindTheScenes DigitalArtist AdvertisingAgency
