High end retouching and creative composite.
Colour grading and special effects. All created in photoshop.
Nissan's "Smell My Dust" perfume is a marketing innovation designed to capture the essence of the automotive and racing experience. Here are the key details about the perfume:
Launch and Inspiration
- Launch: The perfume was introduced as part of a promotional campaign, aiming to blend the thrill of high-speed racing with an olfactory experience.
- Inspiration: The scent is inspired by the smell of burnt rubber, which is often associated with high-performance racing cars. This unique fragrance aims to evoke the excitement and adrenaline rush of being on a racetrack.
Marketing Campaign
- Target Audience: Car enthusiasts, particularly those who have a passion for speed and racing.
- Campaign Strategy: Nissan used this perfume to highlight their innovative spirit and connect with their audience in a memorable and sensory-rich way. The campaign likely included digital marketing, social media promotions, and possibly limited edition releases tied to automotive events or launches of new car models.
Unique Selling Points
- Novelty: The idea of a perfume that smells like burnt rubber is unique and intriguing, making it a conversation starter and a collectible item for car fans.
- Brand Alignment: It aligns well with Nissan’s brand image of being at the forefront of automotive innovation and performance.
Reception
- Public and Media Reaction: Such a unique product usually garners significant media attention and public curiosity, creating buzz and potentially increasing brand visibility.
Availability
- Limited Edition: Often, such niche products are released as limited editions to maintain exclusivity and drive demand.
Conclusion
"Smell My Dust" by Nissan is a creative fusion of automotive culture and fragrance, embodying the thrill of racing in a sensory format. It’s a testament to Nissan’s innovative marketing approach, aiming to engage their audience in a novel and memorable manner
