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Pelican

Retouch, Colour Grade & Image Composition

Client - Pelican

Agency - Society Studios

1. Product Retouching:

Product retouching involves making adjustments and enhancements to product images to improve their overall quality and appearance. This is commonly done for e-commerce websites, catalogs, advertisements, and other promotional materials. Here are some common tasks involved in product retouching:

  • Color Correction: Adjusting the colors to make them more accurate and appealing. This may involve correcting white balance issues, adjusting saturation, and ensuring that the product's colors are true to life.
  • Background Removal: Isolating the product from its background to create a clean and consistent look. This can involve techniques like clipping paths or using a transparent background.
  • Cleaning and Smoothing: Removing imperfections, dust, scratches, and blemishes from the product surface. This is particularly important for close-up shots.
  • Enhancing Details: Enhancing the product's texture, shine, and other details to make it look more enticing. This can include sharpening, adding highlights, or improving reflections.
  • Resizing and Cropping: Adjusting the size and aspect ratio of the product image to fit specific design requirements or platforms.
  • Adding Shadows and Reflections: Creating realistic shadows or reflections to give the product a three-dimensional appearance.
  • Composite Images: Combining multiple product images into a single composition, which can be useful for showing different angles or variations of a product.

2. Image Composition:

Image composition involves arranging and combining multiple elements, including products, backgrounds, text, and other visual elements, to create a cohesive and visually appealing final image. Here are some key aspects of image composition:

  • Layout Design: Determining the placement and arrangement of elements within the frame to create a balanced and aesthetically pleasing composition.
  • Background Selection: Choosing an appropriate background that complements the product and the overall theme. This can be a solid color, a natural setting, a studio backdrop, or a digitally created environment.
  • Text and Graphics Integration: Adding text, logos, and graphics to the image while ensuring they blend harmoniously with the product and other elements.
  • Visual Hierarchy: Establishing a clear visual hierarchy to guide the viewer's attention to the most important elements, such as the product itself or a call to action.
  • Color Harmony: Ensuring that the color scheme used in the composition is cohesive and aligns with the brand's identity and messaging.
  • Consistency: Maintaining a consistent style and branding across multiple images if they are part of a campaign or product line.

Both product retouching and image composition require a good understanding of image editing software like Adobe Photoshop, Adobe Lightroom, or other graphic design tools. Additionally, a keen eye for detail and a sense of aesthetics are essential for achieving professional results in these processes. Many businesses and photographers rely on skilled retouchers and designers to create compelling product visuals that attract customers and convey the desired message.