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Birra Moretti

High end retouching and creative composite. changinging bottle labels and adding droplets.

Colour grading and special lighting effects.

All created in photoshop.

Birra Moretti is an Italian beer brand known for its quality and tradition. Founded in 1859 by Luigi Moretti in Udine, in the Friuli region of Italy, Birra Moretti has become a staple of Italian beer culture.

Key Points about Birra Moretti:

  1. History and Tradition:
    • Birra Moretti was established in 1859.
    • It has maintained its original brewing methods over the years to preserve the traditional taste.
  2. Product Range:
    • Birra Moretti L’Autentica: The original and most popular product, known for its balanced taste and smooth finish.
    • Birra Moretti La Rossa: A double malt beer with a strong, caramel flavor.
    • Birra Moretti Zero: A non-alcoholic option for those who enjoy the taste of beer without the alcohol.
    • Seasonal and Special Editions: Occasionally, Birra Moretti releases special and seasonal brews that showcase unique flavors and ingredients.
  3. Brewing Process:
    • Birra Moretti prides itself on using high-quality ingredients, including water, malt, hops, and yeast.
    • The brewing process emphasizes natural fermentation and aging to develop a rich and consistent flavor.
  4. Global Presence:
    • Initially popular in Italy, Birra Moretti has expanded its reach globally, being available in many countries around the world.
    • The brand is now part of the Heineken group, which has helped in its international distribution.
  5. Cultural Significance:
    • Birra Moretti is often associated with Italian culture and cuisine.
    • It is commonly enjoyed in social settings, such as family gatherings, barbecues, and dining out.
  6. Awards and Recognition:
    • Over the years, Birra Moretti has won numerous awards for its quality and taste in various international beer competitions.

Whether enjoyed with a traditional Italian meal or on its own, Birra Moretti offers a taste of Italian brewing heritage that has been appreciated by beer lovers for over a century.