Another project I’m proud to have been part of. 🍺 💙
Working on the Kronenbourg 1664 Blanc campaign with the brilliant team at Live & Breathe was a fantastic experience.
This was a large scale production with multiple lifestyle and product sets running simultaneously, so consistency was absolutely key from the very beginning.
I was fortunate to be involved on set, supporting the team with visual direction and attention to detail as the imagery was being captured. Having that involvement during production meant we could solve creative challenges early and make informed decisions that benefited the entire post-production process.
Following the shoot, I spent considerable time retouching and colour grading the final assets, ensuring every image felt cohesive across the campaign. Whether it was matching colour, refining lighting, or maintaining consistency between hero product shots and lifestyle imagery, every detail contributed to telling one unified visual story.
It’s projects like these that remind me how important collaboration is. Great campaigns aren’t created by one person they’re the result of talented creatives working together towards a shared vision.
A huge thank you to everyone at Live & Breathe for having me involved.
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