One of the projects I’ve had the pleasure of working on over the past year has finally launched. 🐆✨
Schweppes has undergone a major brand refresh, beautifully developed by JKR, and I was fortunate to work alongside the incredibly talented team at Studio One on bringing Clive to life.
Although Clive has quietly existed within the Schweppes brand since 1999, he’s now stepping into the spotlight as the face of the new campaign.
My role focused on ensuring every asset remained beautifully consistent across the campaign. From refining individual hairs and whiskers to colour grading, texture, lighting and the finer details that most people never notice, every image needed to feel cohesive regardless of where it appeared.
It’s this level of craftsmanship that I love most. The smallest details are often the ones that create the biggest impact, especially across large scale campaigns where every asset needs to work seamlessly together.
Seeing Clive make his debut on the iconic Piccadilly Circus screens and become the face of Schweppes’ “Summer of Schweppes” campaign has been incredibly rewarding. It’s always a privilege to contribute behind the scenes to work that reaches millions of people.
A huge congratulations to everyone involved, it’s been fantastic to be a small part of such an exciting project.
#Schweppes #JKR #StudioOne #CreativeRetouching Advertising BrandRefresh CampaignDesign PostProduction Retouching ColourGrading CreativeCraft CommercialArt CreativeAgency VisualStorytelling Photoshop Design Branding PiccadillyCircus CreativeProduction
