Portwest is a major player in the workwear and PPE space, so landing a campaign for them was a seriously big win. Working with a brand like that means our AI-photography integration had to balance creativity with brand precision, which isn't easy.
We used AI for mood boarding, concept generation and shot planning, then shot the models in studio and seamlessly blended both Ai backgrounds with models to maintain a consistent visual identity across the images while still leveraging Ai and photography flexibility.
Photographer - @adrianrayphoto
Stylist - @kerryjonesstylist
Makeup - @juliajeckellmakeupartist
Assisting - @adam_a_wright
Studio - @bigshedstudio Manchester (Alex Dove)
Abseiling specialist - @locationsafetyprofessional
Retoucher - @lara_ostertag
Art Direction and Creative - Portwest / Wayland Shay Donlan @wearedouble8
