Guinness Advertising Campaign
For this project, I set out to capture the bold and timeless spirit of Guinness through a modern creative approach. Combining original photography, AI-driven concepts, and meticulous retouching, I built a campaign that celebrates both the heritage and contemporary edge of the brand.
Each visual blends authentic texture with carefully crafted AI enhancements, creating striking imagery that feels both iconic and unexpected. The retouching process was key to unifying these elements, ensuring a cohesive, premium look that reflects Guinness’s identity as a brand steeped in tradition yet always pushing forward.
This campaign demonstrates how traditional craft and cutting-edge technology can work together to produce imagery that is imaginative, polished, and impactful — designed to stand out across print, digital, and social platforms.
