Guinness Advertising Campaign
It was a real privilege to contribute to Guinness’s latest campaign with AMV for the British & Irish Lions tour.
Building on the brilliant work of Rob Lawson and his team on last year’s football campaign, I was tasked with evolving the idea — this time shaping a rugby ball from the iconic Guinness pint foam.
Using a mix of supplied photography, AI-driven concepts, and detailed retouching, I aimed to create something fresh while staying true to Guinness’s rich visual identity.
1 hour of AI prompting
12 hours of retouching
Previous campaign & photography Rob Lawson + Ink & extensive team
Thank you to everyone involved to make this possible.
